Lac-Drolet, October 2024
Attraction Inc., a Canadian leader in eco-friendly apparel design and manufacturing, proudly announces the acquisition of Jameo, a pioneering company specializing in hyper-customized apparel through its innovative online platform. This strategic partnership marks a significant milestone for Attraction Inc., enhancing its customization offerings while upholding its commitment to sustainable practices.
This acquisition paves the way for new opportunities in apparel customization for promotional distributors, following the recent introduction of direct-to-garment printing. Through this union, Attraction will now offer fully customized apparel with an extensive array of options and a rapid 6-8 week delivery time. Jameo will continue to operate under its brand, leveraging Attraction’s manufacturing expertise to expand its product variety and quality.
Bruno Renaud, co-founder of Jameo, expressed excitement: “Collaborating with Attraction allows us to combine our customization technology with their 45 years of manufacturing expertise. Together, we’ll push the boundaries of what we can offer to our customers.”
Sébastien Jacques, Vice President of Business Development at Attraction Inc., added, “Jameo’s addition to the Attraction family enables us to provide unique, carbon-neutral garments in small quantities, with quick delivery—a breakthrough in our industry! The integration of new stakeholders also brings fresh, innovative perspectives to our company.”
This acquisition, facilitated by financial support from Desjardins and Investissement Québec, brings together four co-owners: Julia Gagnon, Sébastien Jacques, Bruno Renaud, and Benoît Quimper, merging their expertise to deliver ever-more innovative products.
Current customers of both Attraction and Jameo can expect a continuity of services, with exciting new features coming in early 2025 as Jameo’s customization platform integrates with Attraction’s offerings.
About Jameo
Based in Sherbrooke, Jameo specializes in hyper-customized apparel through an intuitive online platform. Known for its unique products and innovative customer experience, Jameo is committed to sustainability, offering 100% carbon-neutral products.
About Attraction Inc.
Founded in 1980, Attraction is an integrated manufacturer and leader in producing and decorating casual apparel for Canadian and American promotional and souvenir markets. Attraction is recognized for its Ethica collection, made from organic cotton and recycled polyester, and produced locally by its unionized teams in Lac-Drolet and Montreal.
